Description
You’re either a Purple Cow or you’re not. You’re either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson, and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P’s used by marketers – Pricing, Promotion, Publicity – is not working anymore. The golden age of advertising is over. It’s time to add a new P – the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It’s a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
- Category: Investment & Business
- Condition: New
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0544082966
Posted 2 years, 10 months ago
Jeep multi purpose wallet. color:brown
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- Name: Read 2 Live Books
- Region: Greater Accra
- City: Accra
- Address: Christian Village around Achimota, opposite Puma filling station
- Map: Show Location
- Phone: 0544082966
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